| Controller® and Executive Controller® Media Kit |
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Controller
Advertising Rates
Ad Sizes
Deadline Schedule
Executive Controller
Advertising Rates
Ad Sizes
Deadline Schedule
Submitting Ads
"The quality and
effectiveness of
distribution is best
measured by the results
generated for our advertisers.
That is why we always ask to be judged by results."
"Be it in print or
on the Internet, our
focus remains the same:
providing results for
our advertisers."
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Bringing aircraft buyers
and sellers together.
Controller®. "The
Marketplace for Piston Aircraft," is a general aviation trade publication
serving the needs of buyers and sellers of single- and twin-engine piston
aircraft. Controller's full color photos and clean, easy-to-read format
provides a comprehensive display of aircraft and aviation products and services
available from around the country. Published weekly, Controller is
distributed to subscribers, aircraft owners and select Fixed Base Operator
locations throughout North America.
With just three days from ad cut-off to distribution, information reaches buyers
without delay (when they don't have access to the Internet).
Executive Controller®.
"The Marketplace for Turbine Aircraft," is a corporate aviation trade
publication targeted to buyers and sellers of turboprop and jet aircraft.
Published every four weeks on high-quality paper, Executive Controller offers
premium display opportunities for investment-quality aircraft and features
large, full-color photographs and detailed descriptions.
Controller.com Controller.com
provides sellers of piston and turbine aircraft instant access to buyers
worldwide. Continuously updated, Controller.com lets advertisers immediately
display their latest inventory. The site’s easy-to-use search capabilities help
buyers quickly find the aircraft they desire, whether it’s for purchase, lease,
or fractional ownership. Buyers can also view multiple photos for listings with
zoom capability, do detailed searches for aircraft dealers and FBO’s and find
links to hundreds of dealer’s Web sites.
Our unique Want-To-Buy Messages and Daily Email, which shows all new listings
added to the Web site in the last 24 hours, are designed to bring advertisers
the customers they desire. Keep track of your sales lead emails via instant
emails, the Daily Email or your personal mailbox on our Web site.
All aircraft advertised in Controller and Executive Controller are
listed automatically at Controller.com. We also build and maintain customized
advertiser Web sites to include inventory listings, unlimited photographs, an
email link and more. These comprehensive Web services are included in most Controller
and Executive Controller advertising packages.
Designed to connect buyers and sellers worldwide, Controller.com provides
outstanding value and results.
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Controller
Advertising Rates
Ad Sizes
Deadline Schedule
Executive Controller
Advertising Rates
Ad Sizes
Deadline Schedule
Submitting Ads
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Controller®
Advertising Rates
Ad Rates. Please contact your sales
representative for current advertising rates. Rates are effective July 1,
2005, and are per issue. Controller is printed weekly. Ad rates include
using color logos and color photos. Charges will occur for additional colors
and backgrounds. Backgrounds are considered any solid color, graduated screen,
graphic, or photo used in the background of the ad that covers more than 50% of
the entire ad space. Contact your sales representative for clarification on
these charges.
The publication manager reserves the right to reject, discontinue or omit any
advertisement or part thereof. This right shall not be deemed to have been
waived by acceptance or actual use of any advertising material.
Payment. All invoices are due and payable
upon receipt. U.S. funds only. Billing is based on a four-week cycle.
Mailing Instructions. All advertising
should be sent to:
Controller
P.O. Box 85310
Lincoln, NE 68501-5310
Drop shipments should be sent to:
Controller
120 West Harvest Drive
Lincoln, NE 68521
Advertising: (800) 247-4890
Subscriptions: (800) 334-7445
Local/International: (402) 479-2143
Fax: (402) 479-2135
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Controller
Advertising Rates
Ad Sizes
Deadline Schedule
Executive Controller
Advertising Rates
Ad Sizes
Deadline Schedule
Submitting Ads
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Controller®
Ad Sizes
Advertising Sizes. Minimum published photo
width is
17p6 (2.917 inches).
| Ad Size |
Size In Inches
width x height |
Size In Picas
width x height |
| 1/12 Page |
3.389 x 3.875 |
20p4 x 23p3 |
| 1/8 Page (vertical) |
3.389 x 5.875 |
20p4 x 35p3 |
| 1/8 Page (horizontal) |
5.167 x 3.875 |
31p x 23p3 |
| 1/4 Page (vertical) |
3.389 x 11.875 |
20p4 x 71p3 |
| 1/4 Page (horizontal) |
10.5 x 3.875 |
63p x 23p3 |
| 1/3 Page (vertical) |
3.389 x 15.917 |
20p4 x 95p6 |
| 1/3 Page (horizontal) |
10.5 x 5.25 |
63p x 31p6 |
| 1/2 Page (vertical) |
6.944 x 11.875 |
41p8 x 71p3 |
| 1/2 Page (horizontal) |
10.5 x 7.875 |
63p x 47p3 |
| 3/4 Page |
10.5 x 11.875 |
63p x 71p3 |
| Full Page |
10.5 x 15.917 |
63p x 95p6 |
| Front Cover |
10.5 x 11.875 |
63p x 71p3 |
Requirements. Please furnish digital images
(pixel count of 1,024 x 768 pixels is preferred) or 3.5- x 5.5-inch or 4- x 6-inch
standard size 35mm color prints. Color prints remain the property of Sandhills Publishing.
Advertising material not meeting our requirements will be reduced or enlarged
at the publication manager’s discretion.
The publication manager reserves the right to reject, discontinue, or omit any
advertisement or part thereof. This right shall not be deemed to have been
waived by acceptance or actual use of any advertising material.
Controller is printed on a web offset, heatset press on 28-pound
uncoated paper. The ink is soy based.
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Controller
Advertising
Rates
Ad Sizes
Deadline Schedule
Executive Controller
Advertising Rates
Ad Sizes
Deadline Schedule
Submitting Ads
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Controller®
Deadline Schedule
Deadline Schedule. Advertising deadline is
every Tuesday at 9 a.m., Central Standard Time. Please note deadlines
may vary due to holidays. Issue date is every Friday.
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Controller
Advertising
Rates
Ad Sizes
Deadline Schedule
Executive Controller
Advertising Rates
Ad Sizes
Deadline Schedule
Submitting Ads
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Executive Controller®
Advertising Rates
Ad Rates. Please contact your sales
representative for current advertising rates. Rates are effective July 1, 2005,
and are per issue. Executive Controller is printed every four weeks. Ad
rates include using color logos and color photos. Charges will occur for
additional colors and backgrounds. Backgrounds are considered any solid color,
graduated screen, graphic, or photo used in the background of the ad that
covers more than 50% of the entire ad space. Contact your sales representative
for clarification on these charges.
The publication manager reserves the right to reject, discontinue or omit any
advertisement or part thereof. This right shall not be deemed to have been
waived by acceptance or actual use of any advertising material.
Editorial Ads. Editorial ads are included
in an index in the front of the magazine. They also appear in the Classified
Listings section with reference made to the page number of the ad. Serial
number and/or registration number are required for all featured aircraft.
Front Cover. Any photograph used in an
editorial ad is eligible for the Executive Controller front cover.
Photo Specifications.
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Photos should be of professional quality. |
| • |
8- x 10-inch reflectives are preferred. |
| • |
Original photos only. Photos must be in the possession of Executive Controller
by cover selection deadline. |
| • |
Images should have a minimal amount of clutter in the background, sky, and
foreground. |
| • |
Clear skies are preferred. Clouds close to the horizon are acceptable. No
objects should extend off the top of the photograph. |
Payment. All invoices are due and payable
upon receipt. U.S. funds only..
Mailing Instructions. All advertising
should be sent to:
Executive Controller
P.O. Box 85310
Lincoln, NE 68501-5310
Drop shipments should be sent to:
Executive Controller
120 West Harvest Drive
Lincoln, NE 68521
Advertising: (800) 247-4890
Subscriptions: (800) 334-7445
Local/International: (402) 479-2143
Fax: (402) 479-2135
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Controller
Advertising
Rates
Ad Sizes
Deadline Schedule
Executive Controller
Advertising Rates
Ad Sizes
Deadline Schedule
Submitting Ads
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Executive Controller®
Ad Sizes
Advertising Sizes. Trim on full page
advertising (editorial, display, inside front cover, inside back cover) is
8.125 x 10.75 (48p9 x 64p6). Bleed is 8.618 x 11.221 (51p9 x 67p3), and is only
available on display and inside back cover advertising. Live area for all ad
sizes is listed below. Minimum published photo width is 17p6 (2.917 inches).
| Ad Size |
Size In Inches
width x height |
Size In Picas
width x height |
| Classified Listing |
- |
- |
| Photo Listing |
- |
- |
| 1/4 Page |
3.667 x 4.792 |
22p x 28p9 |
| 1/2 Page (vertical) |
3.667 x 10 |
22p x 60p |
| 1/2 Page (horizontal) |
7.5 x 4.792 |
45p x 28p9 |
| Full Page (editorial) |
7.5 x 10 |
45p x 60p |
| Full Page (Company Profile) |
7.597 x 9.042 |
45p7 x 54p3 |
| Full Page (display) |
7.5 x 10 |
45p x 60p |
Requirements. For best production quality, submit digital photos
with a minimum 2,000 pixel width or 8 x 10 photos. Standard editorial photo is 44p9
picas wide or 7.458-inch at 262 dpi. Color separations remain the property of Sandhills Publishing.
Advertising material not meeting our requirements will be reduced or enlarged
at the publication manager’s discretion.
The publication manager reserves the right to reject, discontinue, or omit any
advertisement or part thereof. This right shall not be deemed to have been
waived by acceptance or actual use of any advertising material.
Executive Controller is printed on a web offset, heatset press on
60-pound coated paper. The ink is soy based.
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Controller
Advertising
Rates
Ad Sizes
Deadline Schedule
Executive Controller
Advertising Rates
Ad Sizes
Deadline Schedule
Submitting Ads
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Executive Controller®
Deadline Schedule
Deadline Schedule. Advertising deadline
is Wednesday at 9 a.m., Central Standard Time. Please note deadlines may vary
due to holidays.
| Deadline Date | Issue Date |
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July 23, 2008
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July 25, 2008
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August 20, 2008
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August 22, 2008
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September 17, 2008
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September 19, 2008
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October 15, 2008
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October 17, 2008
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November 12, 2008
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November 14, 2008
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December 10, 2008
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December 12, 2008
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Controller
Advertising
Rates
Ad Sizes
Deadline Schedule
Executive Controller
Advertising Rates
Ad Sizes
Deadline Schedule
Submitting Ads
Fonts Available:
AGaramond
Aachen
Akzidenz Grotesk
Avant Garde
Benguiat
Bookman
Boton
Brushscript
Dom Casual
Freestyle Script
Friz Quadrata
Futura Book
Futura Condensed
Futura Cond. Extra Bold
Futura Light
Gill Sans
Helvetica
Helvetica Condensed
Helvetica Narrow
Helvetica Cond. Black
Helvetica Cond. Light
Hobo
ITC Century Book
ITC Century Book Cond.
ITC Century Cond.
Machine
New Century Schoolbook
Optima
Palatino
Revue
Stencil
Times
Times New Roman PS
University Roman
Zapf Chancery
Zapf Dingbats
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Standard Procedures for
SUBMITTING ADS ON DISC OR BY EMAIL
Sandhills Publishing follows the direct-to-plate prepress production
process and does not output film. We ask that all ads submitted on disc or
via email follow these standards:
Discs. Sandhills Publishing prefers to receive
electronic versions of ads; if that is not possible, we are able to output files from a CD-ROM or DVD.
Programs. Ads must be created only in
QuarkXPress 6.5 or earlier versions on either PC or Macintosh operating
systems. Sandhills Publishing’s prepress process is PC-based, and all
Macintosh-based documents are imported to Windows prior to output.
Fonts. Sandhills Publishing will not
download any fonts or accept any fonts on disc. A list of fonts available
through Sandhills Publishing is included in this document. When submitting ads
on disc, please adhere to the following font usage standards:
| 1. |
Design the ad using our fonts. |
| 2. |
Design the ad using your own fonts. Once the ad is received by Sandhills
Publishing, those fonts will be substituted with the fonts listed in this
document. You may specify which fonts you would prefer to have substituted, or
we will make the selection for you. |
| 3. |
You may use your own fonts when creating text in Corel Draw 9.0 (or earlier
versions), Adobe Illustrator 9.0 (or earlier versions) or Macromedia Freehand
9.0 (or earlier versions), but you must convert the text to curves,
outlines or paths. The text will then be read as a graphic, not individual
fonts. Doing this will also make the text uneditable. Please export Corel Draw
files as Photoshop documents. |
| 4. |
Minimum type size is 7 point with no less than 7 point leading. Tracking should
be no less than zero, and the horizontal and vertical scale should be no less than 100%. |
| 5. |
Black type is always recommended for small text. |
Graphics. When submitting ads on disc or by
email, be sure to include all of the graphics (TIFF and EPS) used in the ad.
All images should be saved in an "uncompressed" format. Include a reference
sheet listing the file name of the document to be output and all of the file
names of the graphics used in the ad. Graphics must be a minimum of 200 dpi
and use CMYK color space.
PDF Files. Once received, PDF files will be
opened in Photoshop 7.0 and prepared for placement in a QuarkXPress document.
Make sure all fonts are embedded.
Photos. After downloading the photos from
the camera, save them in a JPEG file format with high-quality compression and
excellent image quality. Photos sent on disc, by email, or via the Internet
should be taken and submitted at the resolution for the appropriate picture
size. (See table below.) The product should fill the picture frame. Minimal
cropping will occur. Save the pictures in either the JPEG, TIFF, or EPS file
formats. Please note, when saving files as JPEG, use the excellent image
quality setting.
Digital Camera
Resolution |
Photo Size
in Print |
| 1,024 x 768 |
5- x 4-inch |
| 800 x 600 |
4- x 3-inch |
| 640 x 480 |
3- x 2-inch |
Colors. All colors used in the ad, or
contained in any of the graphics placed in the ad, must be based on CMYK
process color. Pantone® only spot colors must be changed to CMYK. An
addition of 15% cyan to all large areas of black is recommended. When black
text is used, it should consist of only 100% black.
Misc. All ads submitted must include a hard
copy printed version of the final ad. Please fax a printed version of the ad
when sending ads through email.
All ads submitted for the first time must be received by Sandhills Publishing
prior to the ad deadline. This will allow Sandhills Publishing to run a
compatibility test in order to trouble-shoot and resolve any problems prior to
the deadline.
Any ads submitted on disc or via email that do not comply with the above
guidelines will be returned to you regardless of the print schedule. We will
not be able to make any exceptions to these procedures.
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