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| Controller Advertising Rates Ad Sizes Deadline Schedule Executive Controller Advertising Rates Ad Sizes Deadline Schedule Submitting Ads  "The quality and effectiveness of distribution is best measured by the results generated for our advertisers. That is why we always ask to be judged by results." 
 "Be it in print or on the Internet, our focus remains the same: providing results for our advertisers." |
Bringing aircraft buyers and sellers together. Controller®. "The Marketplace for Piston Aircraft," is a general aviation trade publication serving the needs of buyers and sellers of single- and twin-engine piston aircraft. Controller's full color photos and clean, easy-to-read format provides a comprehensive display of aircraft and aviation products and services available from around the country. Published weekly, Controller is distributed to subscribers, aircraft owners and select Fixed Base Operator locations throughout North America. With just three days from ad cut-off to distribution, information reaches buyers without delay (when they don't have access to the Internet). Executive Controller®. "The Marketplace for Turbine Aircraft," is a corporate aviation trade publication targeted to buyers and sellers of turboprop and jet aircraft. Published every four weeks on high-quality paper, Executive Controller offers premium display opportunities for investment-quality aircraft and features large, full-color photographs and detailed descriptions. Controller.com Controller.com provides sellers of piston and turbine aircraft instant access to buyers worldwide. Continuously updated, Controller.com lets advertisers immediately display their latest inventory. The site’s easy-to-use search capabilities help buyers quickly find the aircraft they desire, whether it’s for purchase, lease, or fractional ownership. Buyers can also view multiple photos for listings with zoom capability, do detailed searches for aircraft dealers and FBO’s and find links to hundreds of dealer’s Web sites. Our unique Want-To-Buy Messages and Daily Email, which shows all new listings added to the Web site in the last 24 hours, are designed to bring advertisers the customers they desire. Keep track of your sales lead emails via instant emails, the Daily Email or your personal mailbox on our Web site. All aircraft advertised in Controller and Executive Controller are listed automatically at Controller.com. We also build and maintain customized advertiser Web sites to include inventory listings, unlimited photographs, an email link and more. These comprehensive Web services are included in most Controller and Executive Controller advertising packages. Designed to connect buyers and sellers worldwide, Controller.com provides outstanding value and results. |
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| Controller Advertising Rates Ad Sizes Deadline Schedule Executive Controller Advertising Rates Ad Sizes Deadline Schedule Submitting Ads |
Controller® Advertising Rates Ad Rates. Please contact your sales representative for current advertising rates. Rates are effective July 1, 2005, and are per issue. Controller is printed weekly. Ad rates include using color logos and color photos. Charges will occur for additional colors and backgrounds. Backgrounds are considered any solid color, graduated screen, graphic, or photo used in the background of the ad that covers more than 50% of the entire ad space. Contact your sales representative for clarification on these charges. The publication manager reserves the right to reject, discontinue or omit any advertisement or part thereof. This right shall not be deemed to have been waived by acceptance or actual use of any advertising material. Payment. All invoices are due and payable upon receipt. U.S. funds only. Billing is based on a four-week cycle. Mailing Instructions. All advertising should be sent to: Controller P.O. Box 85310 Lincoln, NE 68501-5310 Drop shipments should be sent to: Controller 120 West Harvest Drive Lincoln, NE 68521 Advertising: (800) 247-4890 Subscriptions: (800) 334-7445 Local/International: (402) 479-2143 Fax: (402) 479-2135 |
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| Controller Advertising Rates Ad Sizes Deadline Schedule Executive Controller Advertising Rates Ad Sizes Deadline Schedule Submitting Ads |
Controller® Ad Sizes Advertising Sizes. Minimum published photo size is 8p (1.333 inches) in height by 17p6 (2.917 inches) in width.
Requirements. Please furnish digital images (pixel count of 1,024 x 768 pixels is preferred) or 3.5- x 5.5-inch or 4- x 6-inch standard size 35mm color prints. Color prints remain the property of Sandhills Publishing. Advertising material not meeting our requirements will be reduced or enlarged at the publication manager’s discretion. The publication manager reserves the right to reject, discontinue, or omit any advertisement or part thereof. This right shall not be deemed to have been waived by acceptance or actual use of any advertising material. Controller is printed on a web offset, heatset press on 28-pound uncoated paper. The ink is soy based. |
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| Controller Advertising Rates Ad Sizes Deadline Schedule Executive Controller Advertising Rates Ad Sizes Deadline Schedule Submitting Ads |
Controller® Deadline Schedule Deadline Schedule. Advertising deadline is every Tuesday at 9 a.m., Central Standard Time. Please note deadlines may vary due to holidays. Issue date is every Friday. |
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| Controller Advertising Rates Ad Sizes Deadline Schedule Executive Controller Advertising Rates Ad Sizes Deadline Schedule Submitting Ads |
Executive Controller® Advertising Rates Ad Rates. Please contact your sales representative for current advertising rates. Rates are effective July 1, 2005, and are per issue. Executive Controller is printed every four weeks. Ad rates include using color logos and color photos. Charges will occur for additional colors and backgrounds. Backgrounds are considered any solid color, graduated screen, graphic, or photo used in the background of the ad that covers more than 50% of the entire ad space. Contact your sales representative for clarification on these charges. The publication manager reserves the right to reject, discontinue or omit any advertisement or part thereof. This right shall not be deemed to have been waived by acceptance or actual use of any advertising material. Editorial Ads. Editorial ads are included in an index in the front of the magazine. They also appear in the Classified Listings section with reference made to the page number of the ad. Serial number and/or registration number are required for all featured aircraft. Front Cover. Any photograph used in an editorial ad is eligible for the Executive Controller front cover. Photo Specifications.
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| Controller Advertising Rates Ad Sizes Deadline Schedule Executive Controller Advertising Rates Ad Sizes Deadline Schedule Submitting Ads |
Executive Controller® Ad Sizes Advertising Sizes. Trim on full page advertising (editorial, display, inside front cover, inside back cover) is 8.125 x 10.75 (48p9 x 64p6). Bleed is 8.618 x 11.221 (51p9 x 67p3), and is only available on display and inside back cover advertising. Live area for all ad sizes is listed below. Minimum published photo size is 8p (1.333 inches) in height by 17p6 (2.917 inches) in width.
Requirements. For best production quality, submit digital photos with a minimum 2,000 pixel width or 8 x 10 photos. Standard editorial photo is 44p9 picas wide or 7.458-inch at 262 dpi. Color separations remain the property of Sandhills Publishing. Advertising material not meeting our requirements will be reduced or enlarged at the publication manager’s discretion. The publication manager reserves the right to reject, discontinue, or omit any advertisement or part thereof. This right shall not be deemed to have been waived by acceptance or actual use of any advertising material. Executive Controller is printed on a web offset, heatset press on 60-pound coated paper. The ink is soy based. |
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| Controller Advertising Rates Ad Sizes Deadline Schedule Executive Controller Advertising Rates Ad Sizes Deadline Schedule Submitting Ads |
Executive Controller® Deadline Schedule Deadline Schedule. Advertising deadline is Wednesday at 9 a.m., Central Standard Time. Please note deadlines may vary due to holidays.
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| Controller Advertising Rates Ad Sizes Deadline Schedule Executive Controller Advertising Rates Ad Sizes Deadline Schedule Submitting Ads Fonts Available: AGaramond Aachen Akzidenz Grotesk Avant Garde Benguiat Bookman Boton Brushscript Dom Casual Freestyle Script Friz Quadrata Futura Book Futura Condensed Futura Cond. Extra Bold Futura Light Gill Sans Helvetica Helvetica Condensed Helvetica Narrow Helvetica Cond. Black Helvetica Cond. Light Hobo ITC Century Book ITC Century Book Cond. ITC Century Cond. Machine New Century Schoolbook Optima Palatino Revue Stencil Times Times New Roman PS University Roman Zapf Chancery Zapf Dingbats |
Standard Procedures for SUBMITTING ADS ON DISC OR BY EMAIL Sandhills Publishing follows the direct-to-plate prepress production process and does not output film. We ask that all ads submitted on disc or via email follow these standards: Discs. Sandhills Publishing prefers to receive electronic versions of ads; if that is not possible, we are able to output files from a CD-ROM or DVD. Programs. Ads must be created only in QuarkXPress 6.5 or earlier versions on either PC or Macintosh operating systems. Sandhills Publishing’s prepress process is PC-based, and all Macintosh-based documents are imported to Windows prior to output. Fonts. Sandhills Publishing will not download any fonts or accept any fonts on disc. A list of fonts available through Sandhills Publishing is included in this document. When submitting ads on disc, please adhere to the following font usage standards:
Graphics. When submitting ads on disc or by email, be sure to include all of the graphics (TIFF and EPS) used in the ad. All images should be saved in an "uncompressed" format. Include a reference sheet listing the file name of the document to be output and all of the file names of the graphics used in the ad. Graphics must be a minimum of 200 dpi and use CMYK color space. PDF Files. Once received, PDF files will be opened in Photoshop 7.0 and prepared for placement in a QuarkXPress document. Make sure all fonts are embedded. Photos. After downloading the photos from the camera, save them in a JPEG file format with high-quality compression and excellent image quality. Photos sent on disc, by email, or via the Internet should be taken and submitted at the resolution for the appropriate picture size. (See table below.) The product should fill the picture frame. Minimal cropping will occur. Save the pictures in either the JPEG, TIFF, or EPS file formats. Please note, when saving files as JPEG, use the excellent image quality setting.
Colors. All colors used in the ad, or contained in any of the graphics placed in the ad, must be based on CMYK process color. Pantone® only spot colors must be changed to CMYK. An addition of 15% cyan to all large areas of black is recommended. When black text is used, it should consist of only 100% black. Misc. All ads submitted must include a hard copy printed version of the final ad. Please fax a printed version of the ad when sending ads through email. All ads submitted for the first time must be received by Sandhills Publishing prior to the ad deadline. This will allow Sandhills Publishing to run a compatibility test in order to trouble-shoot and resolve any problems prior to the deadline. Any ads submitted on disc or via email that do not comply with the above guidelines will be returned to you regardless of the print schedule. We will not be able to make any exceptions to these procedures. |
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