| Controller® and Executive Controller® Media Kit |
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Controller
Advertising Rates
Ad Sizes
Deadline Schedule
Executive Controller
Advertising Rates
Ad Sizes
Deadline Schedule
Submitting Ads

"The quality and
effectiveness of
distribution is best
measured by the results
generated for our
advertisers.
That is why we always
ask to be judged by
results."

"Be it in print or
on the Internet, our
focus remains the same:
providing results for
our advertisers."

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Bringing aircraft buyers
and sellers together.
Controller®. "The
Marketplace for Piston Aircraft," is a general aviation trade publication
serving the needs of buyers and sellers of single- and twin-engine piston
aircraft. Controller's full color photos and clean, easy-to-read format
provides a comprehensive display of aircraft and aviation products and services
available from around the country. Published weekly, Controller is
distributed to subscribers, aircraft owners and select Fixed Base Operator
locations throughout North America.
With just three days from ad cut-off to distribution, information reaches buyers
without delay (when they don't have access to the Internet).
Executive Controller®.
"The Marketplace for Turbine Aircraft," is a corporate aviation trade
publication targeted to buyers and sellers of turboprop and jet aircraft.
Published every four weeks on high-quality paper, Executive Controller offers
premium display opportunities for investment-quality aircraft and features
large, full-color photographs and detailed descriptions.
Controller.com Designed to
complement the print editions of Controller & Executive Controller, Controller.com
includes thousands of aircraft for-sale listings, including parts and salvage aircraft.
These listings are displayed through a searchable, user-friendly interface, which lets
visitors access for-sale listings from anywhere in the world 24 hours a day, seven days a week.
Beyond the for-sale listings, Controller.com also includes features that help buyers immediately
locate and contact dealers. Regular advertisers are listed in the dealer database and are offered
the option of having their own Web site designed and hosted by Controller.com. It also features a
messaging system that lets buyers contact dealers about specific aircraft or parts for sale.
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Controller
Advertising Rates
Ad Sizes
Deadline Schedule
Executive Controller
Advertising Rates
Ad Sizes
Deadline Schedule
Submitting Ads
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Controller®
Advertising Rates
Ad Rates. Please contact your sales
representative for current advertising rates. Rates are effective July 1,
2005, and are per issue. Controller is printed weekly. Ad rates include
using color logos and color photos. Charges will occur for additional colors
and backgrounds. Backgrounds are considered any solid color, graduated screen,
graphic, or photo used in the background of the ad that covers more than 50% of
the entire ad space. Contact your sales representative for clarification on
these charges.
The publication manager reserves the right to reject, discontinue or omit any
advertisement or part thereof. This right shall not be deemed to have been
waived by acceptance or actual use of any advertising material.
Payment. All invoices are due and payable
upon receipt. U.S. funds only. Billing is based on a four-week cycle.
Mailing Instructions. All advertising
should be sent to:
Controller
P.O. Box 85310
Lincoln, NE 68501-5310
Drop shipments should be sent to:
Controller
120 West Harvest Drive
Lincoln, NE 68521
Advertising: (800) 247-4890
Subscriptions: (800) 334-7445
Local/International: (402) 479-2143
Fax: (402) 479-2135
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Controller
Advertising Rates
Ad Sizes
Deadline Schedule
Executive Controller
Advertising Rates
Ad Sizes
Deadline Schedule
Submitting Ads
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Controller®
Ad Sizes
Advertising Sizes. Minimum published photo size is 8p (1.333 inches) in height by 17p6 (2.917 inches) in width.
| Ad Size |
Size In Inches
width x height |
Size In Picas
width x height |
| 1/12 Page |
3.389 x 3.875 |
20p4 x 23p3 |
| 1/8 Page (vertical) |
3.389 x 5.875 |
20p4 x 35p3 |
| 1/8 Page (horizontal) |
5.167 x 3.875 |
31p x 23p3 |
| 1/4 Page (vertical) |
3.389 x 11.875 |
20p4 x 71p3 |
| 1/4 Page (horizontal) |
10.5 x 3.875 |
63p x 23p3 |
| 1/3 Page (vertical) |
3.389 x 15.917 |
20p4 x 95p6 |
| 1/3 Page (horizontal) |
10.5 x 5.25 |
63p x 31p6 |
| 1/2 Page (vertical) |
6.944 x 11.875 |
41p8 x 71p3 |
| 1/2 Page (horizontal) |
10.5 x 7.875 |
63p x 47p3 |
| 3/4 Page |
10.5 x 11.875 |
63p x 71p3 |
| Full Page |
10.5 x 15.917 |
63p x 95p6 |
| Front Cover |
10.5 x 11.875 |
63p x 71p3 |
Requirements. Please furnish digital images
(pixel count of 1,024 x 768 pixels is preferred) or 3.5- x 5.5-inch or 4- x 6-inch
standard size 35mm color prints. Color prints remain the property of Sandhills Publishing.
Advertising material not meeting our requirements will be reduced or enlarged
at the publication manager’s discretion.
The publication manager reserves the right to reject, discontinue, or omit any
advertisement or part thereof. This right shall not be deemed to have been
waived by acceptance or actual use of any advertising material.
Controller is printed on a web offset, heatset press on 28-pound
uncoated paper.
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Controller
Advertising
Rates
Ad Sizes
Deadline Schedule
Executive Controller
Advertising Rates
Ad Sizes
Deadline Schedule
Submitting Ads
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Controller®
Deadline Schedule
Deadline Schedule. Advertising deadline is
every Tuesday at 9 a.m., Central Standard Time. Please note deadlines
may vary due to holidays. Issue date is every Friday.
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Controller
Advertising
Rates
Ad Sizes
Deadline Schedule
Executive Controller
Advertising Rates
Ad Sizes
Deadline Schedule
Submitting Ads
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Executive Controller®
Advertising Rates
Ad Rates. Please contact your sales
representative for current advertising rates. Rates are effective July 1, 2005,
and are per issue. Executive Controller is printed every four weeks. Ad
rates include using color logos and color photos. Charges will occur for
additional colors and backgrounds. Backgrounds are considered any solid color,
graduated screen, graphic, or photo used in the background of the ad that
covers more than 50% of the entire ad space. Contact your sales representative
for clarification on these charges.
The publication manager reserves the right to reject, discontinue or omit any
advertisement or part thereof. This right shall not be deemed to have been
waived by acceptance or actual use of any advertising material.
Editorial Ads. Editorial ads are included
in an index in the front of the magazine. They also appear in the Classified
Listings section with reference made to the page number of the ad. Serial
number and/or registration number are required for all featured aircraft.
Front Cover. Any photograph used in an
editorial ad is eligible for the Executive Controller front cover.
Photo Specifications.
| • |
Photos should be of professional quality. |
| • |
Original photos only. Photos must be in the possession of Executive Controller
by cover selection deadline. |
| • |
Images should have a minimal amount of clutter in the background, sky, and
foreground. |
| • |
Clear skies are preferred. Clouds close to the horizon are acceptable. No
objects should extend off the top of the photograph. |
Payment. All invoices are due and payable
upon receipt. U.S. funds only..
Mailing Instructions. All advertising
should be sent to:
Executive Controller
P.O. Box 85310
Lincoln, NE 68501-5310
Drop shipments should be sent to:
Executive Controller
120 West Harvest Drive
Lincoln, NE 68521
Advertising: (800) 247-4890
Subscriptions: (800) 334-7445
Local/International: (402) 479-2143
Fax: (402) 479-2135
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Controller
Advertising
Rates
Ad Sizes
Deadline Schedule
Executive Controller
Advertising Rates
Ad Sizes
Deadline Schedule
Submitting Ads
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Executive Controller®
Ad Sizes
Advertising Sizes. Trim on full page
advertising (editorial, display, inside front cover, inside back cover) is
8.125 x 10.75 (48p9 x 64p6). Bleed is 8.618 x 11.221 (51p9 x 67p3), and is only
available on display and inside back cover advertising. Live area for all ad
sizes is listed below. Minimum published photo size is 8p (1.333 inches) in height by 17p6 (2.917 inches) in width.
| Ad Size |
Size In Inches
width x height |
Size In Picas
width x height |
| Classified Listing |
- |
- |
| Photo Listing |
- |
- |
| 1/4 Page |
3.667 x 4.792 |
22p x 28p9 |
| 1/2 Page (vertical) |
3.667 x 10 |
22p x 60p |
| 1/2 Page (horizontal) |
7.5 x 4.792 |
45p x 28p9 |
| Full Page (editorial) |
7.5 x 10 |
45p x 60p |
| Full Page (Company Profile) |
7.597 x 9.042 |
45p7 x 54p3 |
| Full Page (display) |
7.5 x 10 |
45p x 60p |
Requirements. For best production quality, submit digital photos
with a minimum 2,000 pixel width or 8 x 10 photos. Standard editorial photo is 44p9
picas wide or 7.458-inch at 262 dpi. Color separations remain the property of Sandhills Publishing.
Advertising material not meeting our requirements will be reduced or enlarged
at the publication manager’s discretion.
The publication manager reserves the right to reject, discontinue, or omit any
advertisement or part thereof. This right shall not be deemed to have been
waived by acceptance or actual use of any advertising material.
Executive Controller is printed on a web offset, heatset press on
60-pound coated paper.
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Controller
Advertising
Rates
Ad Sizes
Deadline Schedule
Executive Controller
Advertising Rates
Ad Sizes
Deadline Schedule
Submitting Ads
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Executive Controller®
Deadline Schedule
Deadline Schedule. Advertising deadline
is Tuesday at 9 a.m., Central Standard Time. Please note deadlines may vary
due to holidays.
| Deadline Date | Issue Date |
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June 18, 2013
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June 21, 2013
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July 16, 2013
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July 19, 2013
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August 13, 2013
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August 16, 2013
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September 10, 2013
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September 13, 2013
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October 8, 2013
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October 11, 2013
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November 5, 2013
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November 8, 2013
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December 3, 2013
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December 6, 2013
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December 31, 2013
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January 3, 2014
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Controller
Advertising
Rates
Ad Sizes
Deadline Schedule
Executive Controller
Advertising Rates
Ad Sizes
Deadline Schedule
Submitting Ads
Fonts Available:
Aachen Std.
Adobe Garamond Pro
Akzidenz Grotesk BE
Bembo Std.
Birch Std.
Boton
Brush Script Std.
Courier Std.
Cronos Pro
Dom Casual Std.
Formata
Freestyle Script Std.
Friz Quadrata Std.
Futura Std.
Gill Sans Std.
Helvetica LT Std.
Helvetica Neue LT Std.
Helvetica Rounded LT Std.
Hobo Std.
ITC Avant Garde Gothic Std.
ITC Benguiat Std.
ITC Bookman Std.
ITC Century Book Std.
ITC Fenice Std.
ITC Machine Std.
ITC Zapf Chancery Std.
ITC Zapf Dingbats Std.
Mandrone Std.
Minion Pro
Minion Std.
Myriad Pro
Myriad Std.
New Century Schoolbook LT Std.
OCR B Std.
Optima LT Std.
Palatino LT Std.
Revue Std.
Sans (Family)
Stencil Std.
Symbol Std.
Tekton Pro
Times LT Std.
Times New Roman MT Std.
University Std.
Willow Std.
Wood Type Ornaments
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Standard Procedures for
SUBMITTING ADS ON DISC OR BY EMAIL
Sandhills Publishing follows the direct-to-plate prepress production
process and does not output film. We ask that all ads submitted on disc or
via email follow these standards:
Discs. Sandhills Publishing prefers to receive electronic versions
of ads; if that is not possible, we are able to output files from a CD-ROM or DVD.
Programs. Ads should be created in InDesign CS5 or earlier versions
on either PC or Mac operating systems. Any ad done in Quark Express will be converted to InDesign.
Sandhills Publishing’s prepress process is PC-based, and all Macintosh-based documents are imported
to Windows prior to output.
Fonts. Sandhills Publishing will not
download any fonts or accept any fonts on disc. A list of fonts available
through Sandhills Publishing is included in this document. When submitting ads
on disc, please adhere to the following font usage standards:
| 1. |
Design the ad using our fonts. |
| 2. |
Design the ad using your own fonts. Once the ad is received by Sandhills
Publishing, those fonts will be substituted with the fonts listed in this
document. You may specify which fonts you would prefer to have substituted, or
we will make the selection for you. |
| 3. |
You may use your own fonts when creating text in Corel Draw, Adobe Illustrator
CS5 (or earlier versions), or Photoshop CS5 (or earlier versions), but you must
convert the text to curves, outlines, or paths.The text will then be read as a
graphic, not individual fonts. Doing this will also make the text uneditable.
Please export Corel Draw files as Photoshop documents. |
| 4. |
Minimum type size is 7 point with no less than 7 point leading. Tracking should
be no less than zero, and the horizontal and vertical scale should be no less than 100%. |
| 5. |
Black type is always recommended for small text. |
Graphics. When submitting ads on disc or by
email, be sure to include all of the graphics (TIFF and EPS) used in the ad.
All images should be saved in an "uncompressed" format. Include a reference
sheet listing the file name of the document to be output and all of the file
names of the graphics used in the ad. Graphics must be a minimum of 200 dpi
and use CMYK color space.
PDF Files. Once received, PDF files will be opened in Photoshop CS5 and prepared for placement in an
InDesign CS5 document. Make sure all fonts are embedded.
Photos. After downloading the photos from
the camera, save them in a JPEG file format with high-quality compression and
excellent image quality. Photos sent on disc, by email, or via the Internet
should be taken and submitted at the resolution for the appropriate picture
size. (See table below.) The product should fill the picture frame. Minimal
cropping will occur. Save the pictures in either the JPEG, TIFF, or EPS file
formats. Please note, when saving files as JPEG, use the excellent image
quality setting.
Digital Camera
Resolution |
Photo Size
in Print |
| 1,024 x 768 |
5- x 4-inch |
| 800 x 600 |
4- x 3-inch |
| 640 x 480 |
3- x 2-inch |
Colors. All colors used in the ad, or
contained in any of the graphics placed in the ad, must be based on CMYK
process color. Pantone® only spot colors must be changed to CMYK. An
addition of 15% cyan to all large areas of black is recommended. When black
text is used, it should consist of only 100% black.
Misc. All ads submitted must include a hard
copy printed version of the final ad. Please fax a printed version of the ad
when sending ads through email.
All ads submitted for the first time must be received by Sandhills Publishing
prior to the ad deadline. This will allow Sandhills Publishing to run a
compatibility test in order to trouble-shoot and resolve any problems prior to
the deadline.
Any ads submitted on disc or via email that do not comply with the above
guidelines will be returned to you regardless of the print schedule. We will
not be able to make any exceptions to these procedures.
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