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| Controller Advertising Rates Ad Sizes Deadline Schedule Executive Controller Advertising Rates Ad Sizes Deadline Schedule Submitting Ads  "The quality and effectiveness of distribution is best measured by the results generated for our advertisers. That is why we always ask to be judged by results." 
 "Be it in print or on the Internet, our focus remains the same: providing results for our advertisers." |
Bringing aircraft buyers and sellers together. Controller®. "The Marketplace for Piston Aircraft," is a general aviation trade publication serving the needs of buyers and sellers of single- and twin-engine piston aircraft. Controller's full color photos and clean, easy-to-read format provides a comprehensive display of aircraft and aviation products and services available from around the country. Published weekly, Controller is distributed to subscribers, aircraft owners and select Fixed Base Operator locations throughout North America. With just three days from ad cut-off to distribution, information reaches buyers without delay (when they don't have access to the Internet). Executive Controller®. "The Marketplace for Turbine Aircraft," is a corporate aviation trade publication targeted to buyers and sellers of turboprop and jet aircraft. Published every four weeks on high-quality paper, Executive Controller offers premium display opportunities for investment-quality aircraft and features large, full-color photographs and detailed descriptions. Controller.com Designed to complement the print editions of Controller & Executive Controller, Controller.com includes thousands of aircraft for-sale listings, including parts and salvage aircraft. These listings are displayed through a searchable, user-friendly interface, which lets visitors access for-sale listings from anywhere in the world 24 hours a day, seven days a week. Beyond the for-sale listings, Controller.com also includes features that help buyers immediately locate and contact dealers. Regular advertisers are listed in the dealer database and are offered the option of having their own Web site designed and hosted by Controller.com. It also features a messaging system that lets buyers contact dealers about specific aircraft or parts for sale. |
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| Controller Advertising Rates Ad Sizes Deadline Schedule Executive Controller Advertising Rates Ad Sizes Deadline Schedule Submitting Ads |
Controller® Advertising Rates Ad Rates. Please contact your sales representative for current advertising rates. Rates are effective July 1, 2005, and are per issue. Controller is printed weekly. Ad rates include using color logos and color photos. Charges will occur for additional colors and backgrounds. Backgrounds are considered any solid color, graduated screen, graphic, or photo used in the background of the ad that covers more than 50% of the entire ad space. Contact your sales representative for clarification on these charges. The publication manager reserves the right to reject, discontinue or omit any advertisement or part thereof. This right shall not be deemed to have been waived by acceptance or actual use of any advertising material. Payment. All invoices are due and payable upon receipt. U.S. funds only. Billing is based on a four-week cycle. Mailing Instructions. All advertising should be sent to: Controller P.O. Box 85310 Lincoln, NE 68501-5310 Drop shipments should be sent to: Controller 120 West Harvest Drive Lincoln, NE 68521 Advertising: (800) 247-4890 Subscriptions: (800) 334-7445 Local/International: (402) 479-2143 Fax: (402) 479-2135 |
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| Controller Advertising Rates Ad Sizes Deadline Schedule Executive Controller Advertising Rates Ad Sizes Deadline Schedule Submitting Ads |
Controller® Ad Sizes Advertising Sizes. Minimum published photo size is 8p (1.333 inches) in height by 17p6 (2.917 inches) in width.
Requirements. Please furnish digital images (pixel count of 1,024 x 768 pixels is preferred) or 3.5- x 5.5-inch or 4- x 6-inch standard size 35mm color prints. Color prints remain the property of Sandhills Publishing. Advertising material not meeting our requirements will be reduced or enlarged at the publication manager’s discretion. The publication manager reserves the right to reject, discontinue, or omit any advertisement or part thereof. This right shall not be deemed to have been waived by acceptance or actual use of any advertising material. Controller is printed on a web offset, heatset press on 28-pound uncoated paper. |
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| Controller Advertising Rates Ad Sizes Deadline Schedule Executive Controller Advertising Rates Ad Sizes Deadline Schedule Submitting Ads |
Controller® Deadline Schedule Deadline Schedule. Advertising deadline is every Tuesday at 9 a.m., Central Standard Time. Please note deadlines may vary due to holidays. Issue date is every Friday. |
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| Controller Advertising Rates Ad Sizes Deadline Schedule Executive Controller Advertising Rates Ad Sizes Deadline Schedule Submitting Ads |
Executive Controller® Advertising Rates Ad Rates. Please contact your sales representative for current advertising rates. Rates are effective July 1, 2005, and are per issue. Executive Controller is printed every four weeks. Ad rates include using color logos and color photos. Charges will occur for additional colors and backgrounds. Backgrounds are considered any solid color, graduated screen, graphic, or photo used in the background of the ad that covers more than 50% of the entire ad space. Contact your sales representative for clarification on these charges. The publication manager reserves the right to reject, discontinue or omit any advertisement or part thereof. This right shall not be deemed to have been waived by acceptance or actual use of any advertising material. Editorial Ads. Editorial ads are included in an index in the front of the magazine. They also appear in the Classified Listings section with reference made to the page number of the ad. Serial number and/or registration number are required for all featured aircraft. Front Cover. Any photograph used in an editorial ad is eligible for the Executive Controller front cover. Photo Specifications.
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| Controller Advertising Rates Ad Sizes Deadline Schedule Executive Controller Advertising Rates Ad Sizes Deadline Schedule Submitting Ads |
Executive Controller® Ad Sizes Advertising Sizes. Trim on full page advertising (editorial, display, inside front cover, inside back cover) is 8.125 x 10.75 (48p9 x 64p6). Bleed is 8.618 x 11.221 (51p9 x 67p3), and is only available on display and inside back cover advertising. Live area for all ad sizes is listed below. Minimum published photo size is 8p (1.333 inches) in height by 17p6 (2.917 inches) in width.
Requirements. For best production quality, submit digital photos with a minimum 2,000 pixel width or 8 x 10 photos. Standard editorial photo is 44p9 picas wide or 7.458-inch at 262 dpi. Color separations remain the property of Sandhills Publishing. Advertising material not meeting our requirements will be reduced or enlarged at the publication manager’s discretion. The publication manager reserves the right to reject, discontinue, or omit any advertisement or part thereof. This right shall not be deemed to have been waived by acceptance or actual use of any advertising material. Executive Controller is printed on a web offset, heatset press on 60-pound coated paper. |
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| Controller Advertising Rates Ad Sizes Deadline Schedule Executive Controller Advertising Rates Ad Sizes Deadline Schedule Submitting Ads |
Executive Controller® Deadline Schedule Deadline Schedule. Advertising deadline is Tuesday at 9 a.m., Central Standard Time. Please note deadlines may vary due to holidays.
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| Controller Advertising Rates Ad Sizes Deadline Schedule Executive Controller Advertising Rates Ad Sizes Deadline Schedule Submitting Ads Fonts Available: Aachen Std. Adobe Garamond Pro Akzidenz Grotesk BE Bembo Std. Birch Std. Boton Brush Script Std. Courier Std. Cronos Pro Dom Casual Std. Formata Freestyle Script Std. Friz Quadrata Std. Futura Std. Gill Sans Std. Helvetica LT Std. Helvetica Neue LT Std. Helvetica Rounded LT Std. Hobo Std. ITC Avant Garde Gothic Std. ITC Benguiat Std. ITC Bookman Std. ITC Century Book Std. ITC Fenice Std. ITC Machine Std. ITC Zapf Chancery Std. ITC Zapf Dingbats Std. Mandrone Std. Minion Pro Minion Std. Myriad Pro Myriad Std. New Century Schoolbook LT Std. OCR B Std. Optima LT Std. Palatino LT Std. Revue Std. Sans (Family) Stencil Std. Symbol Std. Tekton Pro Times LT Std. Times New Roman MT Std. University Std. Willow Std. Wood Type Ornaments |
Standard Procedures for SUBMITTING ADS ON DISC OR BY EMAIL Sandhills Publishing follows the direct-to-plate prepress production process and does not output film. We ask that all ads submitted on disc or via email follow these standards: Discs. Sandhills Publishing prefers to receive electronic versions of ads; if that is not possible, we are able to output files from a CD-ROM or DVD. Programs. Ads should be created in InDesign CS5 or earlier versions on either PC or Mac operating systems. Any ad done in Quark Express will be converted to InDesign. Sandhills Publishing’s prepress process is PC-based, and all Macintosh-based documents are imported to Windows prior to output. Fonts. Sandhills Publishing will not download any fonts or accept any fonts on disc. A list of fonts available through Sandhills Publishing is included in this document. When submitting ads on disc, please adhere to the following font usage standards:
Graphics. When submitting ads on disc or by email, be sure to include all of the graphics (TIFF and EPS) used in the ad. All images should be saved in an "uncompressed" format. Include a reference sheet listing the file name of the document to be output and all of the file names of the graphics used in the ad. Graphics must be a minimum of 200 dpi and use CMYK color space. PDF Files. Once received, PDF files will be opened in Photoshop CS5 and prepared for placement in an InDesign CS5 document. Make sure all fonts are embedded. Photos. After downloading the photos from the camera, save them in a JPEG file format with high-quality compression and excellent image quality. Photos sent on disc, by email, or via the Internet should be taken and submitted at the resolution for the appropriate picture size. (See table below.) The product should fill the picture frame. Minimal cropping will occur. Save the pictures in either the JPEG, TIFF, or EPS file formats. Please note, when saving files as JPEG, use the excellent image quality setting.
Colors. All colors used in the ad, or contained in any of the graphics placed in the ad, must be based on CMYK process color. Pantone® only spot colors must be changed to CMYK. An addition of 15% cyan to all large areas of black is recommended. When black text is used, it should consist of only 100% black. Misc. All ads submitted must include a hard copy printed version of the final ad. Please fax a printed version of the ad when sending ads through email. All ads submitted for the first time must be received by Sandhills Publishing prior to the ad deadline. This will allow Sandhills Publishing to run a compatibility test in order to trouble-shoot and resolve any problems prior to the deadline. Any ads submitted on disc or via email that do not comply with the above guidelines will be returned to you regardless of the print schedule. We will not be able to make any exceptions to these procedures. |
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