Get FinancingTarget Buyers In The Aviation Market With Email Blasts
When travelers need to reach their destination quickly, they book a direct flight. When aircraft sellers need to get a targeted message in front of serious buyers, they use a Sandhills Global email blast. Customizable, cost-effective, and highly engaging, email blasts help aviation sellers promote aircraft, services, events, and special offers to qualified buyers.
“Whether highlighting a recent price reduction, promoting a jet card program, or advertising hangar space for sale, email campaigns create immediate visibility among a targeted audience,” says Sandhills Project Manager Laura Thornburg.
Blast Into Action
Available in standard and premium options, email blasts are delivered to the curated marketing list for the Sandhills aviation brand you select, whether it’s Controller, Controller EMEA, Charter Hub, or Aviation Trader. Many advertisers expand their reach by having a single blast delivered to multiple marketing lists. For example, a seller promoting a live auction event featuring aircraft might target both Controller and Equipmentfacts, Sandhills’ platform for on-site auction simulcasting to bidders worldwide.
Searching for a specific Cirrus model for a client? Launching a new pre-purchase inspection service? Promoting an ownership advantage program? An email blast helps you reach the right audience. At no additional cost, Sandhills marketing and design professionals create a custom message tailored to your business, inventory, and goals. Provide the details, asset images, and marketing list preferences, and our team handles the rest.
Review The Results
Your email blast will feature the selected Sandhills brand alongside your company logo, establishing immediate credibility with potential buyers. Campaigns can also incorporate company information, asset images hyperlinked to online listings, aircraft financing through CurrencyAir, key aircraft specs and features, and more. After your message is delivered, Sandhills’ reporting tools measure its impact.
“Through Sandhills’ WebStats and CallStats, customers frequently see significant increases in listing impressions and detail page views the day an email is sent and in the days that follow,” says Thornburg. “This spike in engagement demonstrates the power of targeted email marketing to drive buyer interest and generate valuable leads within the aviation market.”
Go Premium
A premium email blast adds artificial intelligence to your marketing campaign. While a standard blast displays the same assets to every recipient, an AI-driven premium blast automatically selects content based on each recipient’s preferences and buyer behavior. The personalized approach often generates higher engagement and more qualified sales leads.
Depending on the design, a single blast can feature up to 12 items. Sellers with larger inventories are especially well-suited for premium blasts because AI has more assets to choose from. Recipients who haven’t logged into the relevant Sandhills trade site or app within the past three months will see a default set of assets you selected, as with a standard blast.
Blast Away
Contact your Sandhills sales representative today to learn how an email blast can increase visibility, generate leads, and raise brand awareness.
A version of this article first appeared in Sandhills Magazine. You can find current and back issues in the Sandhills Magazine Archive.